EMail Marketing - Extra Profits for Small Effort

"Email Marketing Success" is a compilation of my articles and links to others which outline the ins and outs of successful (and some unsuccessful) email marketing techniques and processes.

My goal is to help you understand what is legal, what is not; what works and what doesn't in the realm of email marketing.

My expertise in this area comes from using email to market on the net since 1993. A lot has evolved since then!

One of the basic premises of email marketing is to get the permission of the recipient to receive your emails. This can be done in a number of ways.

1. Use an "opt-in" form on your website. This form asks permission to send information to the recipient. The recipient puts his contact information in a form (name, email, etc.) and hits the "submit" button to get the information. This authorizes you to send the information to the person.
2. Use an 800# info line. These are superb marketing tools that let you put your short marketing message on a voice-mail type system and then give callers the 800# to ring for info. If they like what they hear, they can leave their phone # or email address for further information. This usually requires a bit more thought because you want to make sure that you have the person's permission to send information to him. Do this by confirming his request in your initial email to ensure you have his permission. This is known as a "double opt-in"
3. Use an email link on a website or written advertising. ' "Click Here" to get my marketing report' This construct lets the user send an email to your autoresponder (or any email account) to request the information. You can use the "double opt-in" technique here by going back to the sender with a confirmation request via your autoresponder or email program.

These are just some of the key ideas about getting permission to send information to a person via email.

In future articles, I will explore the legal ramification of email marketing, followup techniques and systems and establishing relationships via email.

If you have any suggestions or questions about successful email marketing, EMail Me and let me know!

Fred Raley
EMail Marketing Expert
Woodbridge, VA
(703) 730 1079
Fred@ABC-Success.Biz