Sunday, September 10, 2006

How To Separate Yourself From Your Competition

Most business owners are afraid of competition in their marketplace.

But, when you know the secret I'm about to reveal, you'll be able to laugh in the face of your competition.

Truth is, you're going to eat 'em alive.

The most important business skill you can develop is how to write the kind of ad that will leave your competitors in the dust, wondering what in the heck happened.

Let me show you an example from one of my own projects.

I've reprinted some ads for you below.

Below is a small sampling of the classified ads are currently running on a website called wahm.com (which I've been advertising on for over a year).

I'm only showing you a few of the ads here. When you go to the wahm.com website there are actually 67 classified ads on the page, yet my ad sticks out like a sore thumb... because it's different than every other ad on the page.

See if you can tell which ad is mine.

= = =
A CANDLE LOVER'S DREAM BUSINESS FROM HOME. Hot new line of Natural Clean Burning Gourmet Soy/Veg Candles, Over 90 Irresistible Scents. 3 Fun Ways to earn; Retail, Fundraising, Team Building. Award Winning Team and Coaching, FREE INFO AND SCENT PACKET!
= = =
PERFECT OPPORTUNITY FOR MOMS WITH STRONG FAMILY VALUES, Unique Keepsake Products w/ Inspiring Ideas, GROUND FLOOR OPPORTUNITY WITH GREAT TRAINING
= = =
MOMS HELPING MOMS WORK FROM HOME- You CAN Have Financial Freedom, Time For Your Kids and LOVE What You Do. Flexible Home Business where you can work around your schedule without selling, parties or risk.
= = =
Idiot's Guide to Online Profits
STOP advertising your business
and
START making money with it.

Marketing Tips you have not seen
because the "Big Boys" keep this secret to themselves.
= = =
Distributors Needed. Make money with over 3,000 products. New products every month. Free dropship service, no minimum orders. Fully stocked websites available with no monthly hosting fees! Plus, color catalogs and brochures. Excellent Opportunity! Click here now!
= = =

You'll notice that all of the ads (except my own) in the example I just gave you are trying to convince the reader that their business is the best.

I'm the ONLY ad on the page that is offering the reader HELP in building THEIR business.

I'm the ONLY one who's actually offering to help the reader in their quest for a home business.

As a result, this little ad works incredibly well for me.

You'd think that after a year, some of the other advertisers would catch on to what I'm doing, but they don't.

And that's good news for me, because this little ad (which is only $25 a month) works like CRAZY.

So...

Realize that competition is a very good thing. It means that people are buying what you have to offer.

Then, look at what your competitors are doing, and do the complete opposite. You'll stick out in the crowd like a sore thumb, and your ad will work like crazy.

Again, having your own autoresponder on your own domain is the best way to stay clean of spam problems and blacklisted ISPs. See Parabots for our recommendation. These guys will even set it up on your domain for you in short order. See webhost for our recommended webhost. Most for less and super responsive and reliable!

Don't know how to make a web page? Use one of the simple and no cost Blog softwares that are available. For long term use, WordPress is best. No one looking over your shoulder and you own your own content. For temporary use, Blogspot is available. I use both but use WordPress for my permanent blog at http://www.SuccessApps.com

Fred Raley
Fred@ABC-Success.Biz
Woodbridge, VA
(703) 730 1079

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