Saturday, December 23, 2006

Pros and Cons of List Builders

Are list builders worth your time?

List builders are put together with the idea that you can get a viral effect (people telling people) that will let you build a large list to email to with your offers and ideas.

In reality, few people can refer many others to the list builder so it really becomes a list of those YOU have referred to it.

That's not so bad but another thing is occuring that you have no control over; Those people in the list builder that came in before you are using YOUR prospects that YOU got into the list builder as their own list!

It's not criminal; that's the way that list builders work.

Is there a better way?

It is far better to get those opt-in's into your own list (instead of the list of the list builder!)

There are some distinct advantages to this idea of building your own list.

The good things about building your own list:

  1. You control the list.
  2. You own the list.
  3. You control who can use your list.
  4. You can use many sources to build your list instead of just one list builder.
  5. You get to establish a relation with your list members without the distraction of others emailing to them.

So, when looking at a list building program, see if you are really getting any advantage over building your own list. There are a couple of list builders with distinct advantages:

List Joe is one such list builder. The unique thing about List Joe is that at the premium level, List Joe lets you email to an additional 5,000 prospects over and above your own list. Now that is some power! List Joe lets you send an email list this every three days. That's over 10,000 new exposures of your offer each week.

Talk about a good value!

I get from 5 to 20 new opt-in's off of every email I send out via List Joe. It is one of the best deals going for getting the word out about your offer.

When you have a system list List Joe, you can start testing your ads, subject lines, offers, 800# texts, etc. and find out how your changes are working within 3 days by mailing to over 5,000 prospects. This gets into ad tracking which is another subject in entirety about how to gauge the effectiveness of your advertisements.

Bottom line:

  • Build your own list, not someone elses.
  • Use List Joe to get the most exposure for your offer.
  • Test your ads to gauge the effectiveness.

Need help? Just call or write!

Fred Raley
Woodbridge, VA
Fred@ABC-Success.Biz
(703) 730 1079
www.WhoIsFredRaley.ws has some great marketing tips for you that don't cost a cent!

p.s. Another way to increase your exposure and gauge the effectiveness is by using FFA pages. The best way to do this is by owning your own FFA page (easy, not hard.) See our favorite FFA page for details on how you can do it most cost effectively.